Tracking freight is one of the most time-consuming tasks for freight brokers. Every day, teams manually call carriers, dig through emails, and respond to customer check-ins asking: “Where’s my load?”
As brokerages scale, this workload becomes a bottleneck — one that slows down operations, drains team capacity, and increases error rates. AI can solve that.
What Is Track & Trace Automation?
AI-powered track & trace automates the process of locating shipments and replying to check calls. It connects to your TMS, email inbox, carrier portals, and ELD data sources to extract real-time location updates.
Once an update is found, the AI agent sends a reply to the shipper or internal team — without any human input.
How Brokers Use Arnata to Automate Track & Trace
Arnata offers an AI logistics agent trained specifically for freight operations. For track & trace, it can:
Monitor inboxes for “Where is my load?” messages
Extract relevant load IDs or BOL numbers
Pull location data from your TMS or ELD integrations
Respond instantly with accurate, human-like updates
Log the interaction for compliance
Example:
“Hi Sarah, load 458192 is currently in Memphis, TN and expected to arrive by 3:45PM CT. Let me know if you'd like to set up proactive notifications.”
Benefits for Freight Brokers
Save hundreds of hours per month on manual check calls
Respond 24/7 without increasing headcount
Reduce SLA violations and improve customer satisfaction
Give your reps time back to focus on revenue-driving tasks
Why It Matters Now
Customer expectations are rising. Large brokerages already use AI to manage thousands of freight updates a day.