May 15, 2025

What is Carrier Sales?

Carrier sales is the function inside a freight brokerage or 3PL responsible for finding trucks, negotiating rates, and booking loads. Carrier reps build carrier relationships, cover freight, and respond fast — but the job gets harder as volume scales.


Why Carrier Sales Is Under Pressure?

In today’s market, capacity is shifting constantly and margins are thin. Everyone wants faster coverage, even after hours but hiring more reps takes time and money. Most teams are drowning in rate emails, calls, chasing paperwork, and repeating the same convos 100x/day


What If Carrier Sales Could Run Itself?

AI agents can now run parts of carrier sales automatically. It can monitor your inbox for rate offers, email or text carriers about open loads, negotiate simple rates based on your rules, confirm coverages, and push updates to your TMS or dispatcher. It’s like having a rep that never sleeps, never burns out, and responds in seconds. Our carrier sales agent was able to cover 17 loads in 28 mins!


Interested?

If you run carrier sales and want to book more freight, stop chasing emails, keep your team from burning out you can see it live in 10 minutes - book a demo.